Overview

Instagram community for student careers. Grew to 15K in 4 months with 4M+ views.

Problem

Limited resources for students to learn about career development.

Solution

Built a student career community with engaging content and collaborations.

Design Process

I led the end-to-end design using Figma for wireframes, flows, components, and high-fidelity UI. My process included discovery interviews, journey mapping, low-to-high fidelity iterations, and usability testing.

• Research: interviews, surveys, and competitive analysis
• Ideation: task flows, IA, and rapid wireframes
• Design: Figma components, variants, and design tokens
• Validation: prototype tests and iteration cycles

Results

14K+ followers, 4M+ total views, and dozens of collaborations with other creators.

What I learned

Importance of consistency and engagement in building a loyal community.