ABOUT
The Full Story
How It Started
I spent the past few years developing a strong foundation in data, product thinking, and AI, while simultaneously growing my presence in the fashion and creator space. I’ve worked with brands like Simihaze Beauty as a digital strategist, built an Instagram community of over 20,000 women, and produced content that has reached 9M+ views in just five months.
My Mission
Today, I focus on creative direction, social media strategy, and digital marketing for fashion and beauty brands, applying my technical background to make campaigns smarter, more measurable, and more scalable. I’m especially passionate about:
- Fashion brand storytelling
- Influencer & creator strategy
- Content systems that scale
- Brand launch strategy
- Data-driven marketing (UTMs, funnels, measurement)
- Using tech + AI to optimize marketing workflows
Across my work — from Q&A web experiences to brand audits, launch strategies, and content direction — I bridge creativity with analytical thinking.
I approach every project like both a strategist and a builder: thoughtful, iterative, and grounded in results.